Buy Now Pay Later has exploded across Australia and now the world led by great Aussie start-ups like ZIP. ZIP was introducing an innovative new product that allowed you Tap and Zip anything with a digital card on your phone. But how do you shift people’s preconceived notions of how Buy Now Pay Later works so they understand that now you can Tap and Zip anything, just like your normal credit card?
Can I ZIP it? To prove that you can literally ZIP anything with a simple tap of your phone we created our own trend. We used an in phone transition trend: our talent with the product they want to buy then asks the camera ‘Can I ZIP it?’, a tap of the phone to cover the camera and on the reveal they are wearing, holding, or using the product they just paid for with ZIP. Tying it together was a custom version of Tribe Called Quest’s iconic ‘Can I Kick It’ with the lyrics ‘Can I ZIP it?’. Created in collaboration with We Are Social.
Work that helps brands grow where audiences are.
