Ever started the New Year with a list of resolutions? Yeah, us too! But often those resolutions remain just that, a list. BIG W was looking for a way to help people turn their intentions into reality with their huge range of great value products.
Resolution Solutions. BIG W stands for everyday great value and that’s never more important to their customers when they start the New Year pretty low on funds after Christmas and New Year's happenings. So we came up with Resolutions Solutions - a campaign that empowered customers to make their resolutions a reality with great value products that do just that. Want to start the year with kitchen Zen? BIG W has fantastic storage solutions. Want to kick-start your health overhaul? BIG W has brilliant exercise gear. You've got resolutions? We've got solutions.
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